M Development's Proposal for Mixed-Use Buildings on Fifth Avenue South Sparks Local Discussion

-Lee Sells Naples, Fast!

Aspen, Colorado-based M Development has recently proposed the construction of two three-story, mixed-use buildings, including a parking garage, on Fifth Avenue South in Naples. The proposed site covers the 900 block, which includes the former location of the St. George & The Dragon restaurant, a notable local establishment. The plans for 936 Fifth Ave. S. and 975 Sixth Ave. S. were presented to the Naples Design Review Board for preliminary review during a public hearing.

Both projects involve three-story buildings with retail units on the ground floor and upper-level residential spaces, a concept that reflects the growing demand for multi-use structures that seamlessly blend living and commercial spaces in Naples’ downtown area.

The proposal has stirred local conversations, with a mix of enthusiasm and concern from the community. Residents shared their thoughts on social media, with comments reflecting a variety of opinions:

• Nicholas Barcelo, a Naples native, expressed excitement over the development, saying, “I love it!! I was hoping for Restoration Hardware with their amazing rooftop restaurant, but hey, I’ll take it. The growth is great.”

• James Innings voiced concerns about the city's infrastructure, stating, “Build Baby Build. Roads, parking, drainage doesn’t matter!”

• Shari Elaine commented on the changing face of Naples' downtown, saying, “Making downtown look like anywhere USA,” echoing concerns about losing the area’s unique character.

• Carrie Corridon Hazzard provided insight into M Development’s history, adding, “FYI, M Development is the company that bought 27 buildings from Hoffman last year for 43.5 million dollars.”

• Julia Szilagyi lamented the influx of high-end developments, asking, “When will the luxury condos stop?”

These reactions illustrate a classic debate in Naples and many growing cities, where urban development brings potential economic benefits but also raises concerns about maintaining the community’s distinctive character, infrastructure needs, and affordability.

M Development’s new project is part of a broader trend of transforming Naples’ downtown into a vibrant, upscale hub for both locals and visitors. However, the voices of local residents underline the importance of balancing growth with the community’s long-standing identity and values.